The Timberland Boots Sale news

Timberland is running TV ads for its new timberland boots. The company has estimated the carbon-dioxide emissions associated with the energy used to broadcast the ad, and is offsetting them with a wind farm in western Massachusetts, MediaPost reports.

The Versus cable TV network and Brooklyn Brothers ad agency announced last week that they had produced a campaign of TV commercials in a carbon-neutral manner

timberland chukka boots million campaign comes at a time when the company could use a sales boost. Recently, the company, which has been struggling, according to the article, announced that it would shutter 40 specialty retail stores and lowered timberland boots sales forecasts for both the quarter and the year.